3 or 5 years strategic plans are now a must for any top management vis-à-vis its board of directors.


Bankers and investors also requests strategic plans before making their decisions.

Strategy departments need to understand how to create attractive strategic plans which can be understood by all stakeholders.


This 2-day training is for top management, Strategy departments and Finance departments.

After the training, participants will be able to:


• Analyze the external competitive environment

• Conduct an internal analysis of the company, identifying strategic assets

• Define strategic options

• Classify them on strategic matrices

• Make a business plan

• Recommend a new strategy

Concepts covered:


• Analysis of the external environment: PESTEL, PORTER

• Analysis of strengths and weaknesses (SWOT)

• Strategic segmentation

•Some generic strategies

• Positioning of strategic options 

• Business Plan

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